Kendra Scott Offers Horseshoe Charm to benefit TAA

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Fashion and lifestyle brand Kendra Scott will offer 50% of proceeds from sales of its Horseshoe Charm to benefit the Thoroughbred Aftercare Alliance Aug. 30 through Nov. 7.

The Horseshoe Charm, which retails for $35, is available in four colors: gold, rose gold, vintage silver, and vintage gold. A versatile piece, the charm has a custom removable bail with a steel spring to ensure durability, and it fits on necklaces, bracelets, and hoop earrings.

Customers can shop for the charm online at, where 50% of the proceeds of each charm will be designated to the TAA automatically at checkout.

View or purchase the charm here:

Kendra Scott is offering a few purchasing options, which include online, buy online and pick up curbside, or in-store. On each product page, shoppers can select their local store to see if the local store has that style and item in stock. If the item is in stock, shoppers can add it to their shopping bag, select “Store Pickup” with the preferred pickup store in the shopping bag, and check out.

Kendra Scott recently partnered with the TAA for a successful two-day 20% giveback event Aug. 28-29 that took place online and at the Kendra Scott store located at The Summit at Fritz Farm near Lexington, Ky.