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The Evolution of Thoroughbred Aftercare in North America

The evolution of Thoroughbred aftercare in North America reflects a remarkable shift toward industry-wide collaboration, higher standards, sustainable funding, and expanded opportunities for retired racehorses. Learn how leading organizations have transformed aftercare into a shared responsibility and what the future holds.

Keeneland Betting Terminals Allow Horseplayers to Donate to TAA

Keeneland start

In keeping with Keeneland’s mission to support the horse industry, all self-serve wagering machines at the track will have a charitable donation feature that allows handicappers to donate a portion or all of their winnings to the Thoroughbred Aftercare Alliance and receive a receipt for their donation.

@BetKeeneland Back for Fall Keeneland Meet, Benefiting TAA

Keeneland crowd

The popular @BetKeeneland on Twitter, an interactive handle that provides horseplayers with real-time handicapping tips and insights, resumes for the 2018 fall meet and again will benefit the Thoroughbred Aftercare Alliance through its Handicapper of the Day Series.

TAA Benefits from @BetKeeneland During Spring Meet

@BetKeeneland check presentation April 27, 2018

Keeneland’s newest Twitter handle, @BetKeeneland, plays both an informational and philanthropic role. Introduced last fall, @BetKeeneland delivers real-time handicapping tips and insights to horseplayers each race day and also benefits an industry cause through its Handicapper of the Day Series. A total of $5,193.55 in winnings was raised to help fund the Thoroughbred Aftercare Alliance.

@BetKeeneland Twitter Handle Proceeds to Benefit TAA

Keeneland gates opening

Keeneland is presenting @BetKeeneland on Twitter during the 2018 spring meet to provide horseplayers with real-time handicapping tips and insights while benefiting the Thoroughbred Aftercare Alliance through its “Handicapper of the Day Series.”