The Thoroughbred Aftercare Alliance (TAA) announced today that an exciting new website has been created in partnership with PM Advertising. The new website (www.thoroughbredaftercare.org) utilizes a user-friendly design to enable fans and stakeholders to engage in the TAA mission, stay up-to-date with TAA news, and share in aftercare successes. Additionally, a new donation platform allows individuals to contribute with ease.
PM Advertising, an award-winning marketing and advertising agency based in Central Kentucky, specializes in racing and equestrian marketing and has designed the websites of many top equine organizations, such as WinStar Farm and Rolex Kentucky Three-Day Event. The agency contributed its talents to build an interactive and informative website which will enable the TAA to continue to expand its reach and raise more awareness for Thoroughbred aftercare.
“We are excited to launch the Thoroughbred Aftercare Alliance’s new website,” said Jon Siegel of PM Advertising. “My wife, Christine, and I are committed to making sure retired Thoroughbreds find good homes, so partnering with TAA was a perfect fit. The work that the TAA does on behalf of retired Thoroughbreds is of significant importance, and it is our sincere hope that the new website helps raise awareness while also highlighting the accredited organizations’ many success stories. We are proud to be counted among the TAA’s industry-wide community of supporters.”
“The PM Advertising team provided the expertise needed to make our website everything we envisioned,” stated Stacie Clark Rogers, TAA operations consultant. “We are excited to be able to use the website as another tool to help us increase our ability to communicate and facilitate the TAA mission.”
Based in Lexington, Kentucky, the non-profit Thoroughbred Aftercare Alliance accredits, inspects and awards grants to approved aftercare organizations to retire, retrain and rehome Thoroughbreds using industry-wide funding. Funded initially by seed money from Breeders’ Cup Ltd., The Jockey Club, and Keeneland, Association Inc., the TAA is supported by owners, trainers, breeders, racetracks, aftercare professionals and other industry groups. To date, 56 aftercare organizations supporting more than 180 facilities across the U.S. and Canada have been granted accreditation and received funding from the TAA. To learn more about the TAA, visit thoroughbredaftercare.org.